Extended-stay hospitality, end to end.
One firm. Every function. No seams. That is the moat.
A decade of building an extended-stay platform.
Nana korobi yaoki.
Fall seven times. Rise eight.
Dear reader,
RISE8 was founded on a simple premise drawn from an old Japanese proverb: no matter how many times you fall, you always get back up — one more time.
Extended-stay hospitality has been underserved by owners who fragment acquisition, development, financing, management, and brand across misaligned stakeholders.
We built RISE8 to change that. A single platform controlling the full value chain, aligned around one thesis: excellent operations compound.
Rob Beyer, CEO
Eight values, against which we’re measured.
Integrity
We treat everyone with respect and keep our word. We believe in "win-win."
Accountability
We take responsibility for everything we do. We do not point fingers.
Innovation
We encourage new ideas and take risks to do things differently.
Profitability
We continually seek ways to increase revenue, reduce costs, and eliminate waste.
Communication
Open, clear, and timely communication without fear.
Teamwork
Different strengths make us valuable as a collective unit.
Living Fully
Dedicated to our loved ones as much as our work.
Doing Well by Doing Good
Returns to our investors, employees, and communities.
Eight Florida addresses, one brand.
Central and Northeast Florida corridors — I-4, I-95, I-295. Every property owned by RISE8 and operated under Stayable Suites.
The people accountable.
Founder of RISE8 Companies. Leads strategy, capital deployment, and the integrated platform thesis.
Operations leadership across the RISE8 portfolio. Oversees property management, staffing, and performance.
Robert Beyer is the founder and managing principal of RISE8 Companies, with more than 20 years of commercial real estate experience. His background spans acquisitions, dispositions, property management, debt and equity raising, joint ventures, loan restructuring, law, and financial advisory work.
Before founding RISE8, Beyer was Executive Vice President and General Counsel of a real estate investment and management firm holding $750 million in apartment, commercial, and lodging properties. He previously served as a Vice President at RELATED.
Beyer earned a B.B.A. in Finance from the University of Miami, a J.D., magna cum laude, from UNLV's William S. Boyd School of Law, and an LL.M. in Taxation from New York University School of Law. He is a member of the Nevada State Bar and holds a Florida real estate broker's license.
Crystal Johnson is Vice President of Operations for RISE8 Companies, with more than 20 years of experience in hospitality operations, sales, marketing, and multi-unit management.
Johnson began her career in hotel sales and marketing management before spending over a decade in restaurant operations leadership, managing high-volume locations and large teams. Her experience spans frontline execution through senior operations leadership, with a strong focus on performance, accountability, and service excellence.
She joined RISE8 Companies in April 2023 as Property Manager at Stayable Lakeland and advanced rapidly to Area Manager of Central Florida, Director of Operations, and Vice President of Operations by January 2025.
In her current role, Johnson oversees portfolio-wide operations, including occupancy and revenue performance, staffing and training, property standards, compliance, and budgeting. She drives company culture through disciplined operating systems, leadership development, and clear accountability standards that reinforce RISE8’s commitment to operational excellence and resident experience.
Johnson’s cross-sector background across hotels, restaurants, and extended-stay housing enables her to align day-to-day execution with executive strategy, supporting scalable growth and long-term asset performance.
An affiliated nonprofit.
Stable housing. Practical support. New beginnings.
A launch-stage nonprofit building practical pathways toward housing stability for underhoused individuals and families — founded alongside Stayable to extend the reach of extended-stay infrastructure beyond the paying guest.
RISE8 supports Everybody’s Home through facility access, operational expertise, and capital, in service of a single conviction: a stable address changes what a person can build next.
Visit everybodyshome.org →Housing stability pathways
Transitional stays, case management, and referral networks for guests moving toward long-term housing.
Practical support & navigation
Employment, identification, healthcare, and benefits navigation — the practical work of stabilizing a life.
Community partnerships
Local nonprofits, faith communities, and public agencies — partners against a problem no single organization can solve alone.
Capital deployed into operational control.
RISE8 partners with institutional and accredited investors who value transparent structure, in-house operations, and long-duration hold. We share underwriting and operating data with every partner, quarterly.